AND New York Fashion Week has kicked off!
Maybelline New York the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York has announced its lineup of sponsorships and initiatives. This season includes collaborations with an increasingly diverse roster of fashion and beauty talent, a new installation of its iconic advertising campaign and a continued robust digital presence.
With its biggest backstage roster yet, Maybelline New York will be lending its talent to a bevy of shows which, once again, displays a mix of venerable fashion leaders and exciting up-and-coming talent including BCBGMAXAZRIA, Pamela Love, Billy Reid, Wes Gordon, Rachel Zoe, L.A.M.B., DKNY, Custo Barcelona, Carlos Miele, Bibhu Mohapatra, Betsey Johnson and J. Mendel.
Maybelline New York Global Makeup Artist Charlotte Willer and Maybelline New York Makeup Artist for Spain, Gato, will continue to masterfully lead Maybelline New York’s backstage teams for several shows this season.
In addition, Maybelline New York is also broadening its team of backstage talent for this season with the addition of world renowned independent makeup artist Charlotte Tilbury who works with the industry’s leading designers, models, photographers and magazines and will head the J. Mendel and Rachel Zoe shows for Mercedes-Benz Fashion Week in New York Fall 2012.
From today through February 15th, 30 designer shows will be live streamed towww.YouTube.com/LiveRunway. Fashion enthusiasts will find no shortage of thrilling content from show schedules, backstage beauty looks, insider interviews, how-to videos to mobile live streaming of the hottest shows.
You can follow Maybelline New Yorki on Twitter: Twitter.com/Maybelline for all their fashion week updates.
Happy fashion Week to all!