William and Kate have today released 4 adorable new photos of Prince George to mark the toddler’s 3rd birthday!
Two of the photos show the little prince playing on a swing on which his parents names are engraved, while another shot shows him feeding ice cream to his beloved pet dog Lupo. 
The picrtures were snapped earlier this month by photographer Matt Porteous.
While it is known that William and Kate were throwing a party for Prince George at their Anmer mansion in Norfolk today, it is highly unlikely that any pictures from the event will be made public.
Just like the ‘Kate effect’, the ‘George effect’ also appears to be in full swing as the Peppa & Co jumper worn by the prince in the shot below has already sold out!
