Posted June 14, 2012 by Dave Higgins in Juicy Gossip

Trend Watch – Nike FuelBand

The latest craze sweeping the USA is the Nike FuelBand. This sleek little bracelet is a calorie counter, watch and so much more. If you’re a runner, someone who just wants motivation to get off the couch, or a combo of both and you haven’t yet heard of this wonder gadget, you’re in for a treat.

Up until now, calorie trackers were apps on your phone, with a basic readout of how many kilometres you ran or cycled, but its not always practical to have a phone with you when exercising. The wristband has been widely embraced by a host of sports stars and celebrities too are getting in on the act, with the FuelBand becoming the “must have” accessory of the summer, because as well as being practical, its also quite a stylish little bit of tech!

The Nike FuelBand is an LED wristband that converts your daily movement into Nike Fuel. It also tracks your calories burnt (but not the calories you take in, so it’s up to you to lay off the cookies), how many steps you take, and the time you’ve had the band on. Basically, it takes all of the wonder out of “How much do I move during the day?” and puts it into cold, hard facts that you can wear on your wrist. It also tells time, which is a nice touch.

You can synch your Nike Fuel data with the Nike Fuel app on your Smartphone or tablet, keeping a record of your activity during the time you wear it. The Nike Fuel app also synchs with Facebook and Twitter, sharing your activity with friends and always keeping the idea of beating them in the back of your head. Because let’s face it, when you see comparison graphs on a screen, the first thought for anyone competitive is “I will beat you”!!

Nike FuelBands can be purchased online from the UK and USA in a limited number of shops, and are destined to sell out fast when they hit the shelves here soon!