L’Oreal Professionnel, L’Oreal’s premium salon exclusive brand, have announced that they have chosen the beautiful Kirsten Dunst as their first ever L’Oreal Professionnel global spokesperson. We’re in love of the photos of the actress sporting on trend beachy waves and a honey-hued do, which the brand have released. We’ve seen Kirsten rock a variety of hair looks from red to bright blonde and laid back waves to perfected up do’s, so she’s a girl who is not afraid to embrace trends and change it up.
This played a part in L’Oreal Professionnel’s decision to make her their spokesperson. Managing director of the brand, Anne-Laure Lecerf, says they like that Kirsten “has a strong personality and makes her own choices”, while Kirsten herself is excited to be involved with a brand that is “strongly connected to fashion”. Kirsten goes on to say that she appreciates L’Oreal Professionnel’s “commitment to innovation….. and achiev[ing] the most on-trend styles”. Sounds like a match made in heaven!
The announcement coincides with the release of new professional product, Wild Stylers from Tecni.Art, which will launch this month. L’Oreal Professionnel are also getting set to release additional products with Kirsten in June, including Beach Waves and Absolut Repair Lipidium.
Congrats to Kirsten on landing a contract with the number 1 professional hair care brand in the world!
(sources: loreal.com, lattesandloveblog.com, posh24.com)
