Justin Bieber, the popstar the web loves to hate, has been unveiled as the new face and body for Calvin Klein underwear. Posing with Dutch model Lara Stone, Biebs’ shirtless campaign kicked off yesterday with the launch.
The launch was made official on Calvin Klein’s Twitter page yesterday with a mini black and white ad and the caption “Drum roll…#mycalvins”
Back in September Justin famously stripped down to his black Calvins at the Fashion Rocks show, only to receive a chorus of giggles rather than the reaction he thought he would get. It remains to be seen whether guys the same age as Justin will see him as an incentive for backing the brand, as the singer courts more and more negative attention in the press.
(Images and source – MailOnline)
