Lupita Nyong’o The New Face Of Lancóme


Time magazine have revealed that everyone’s favourite Academy Award winner this year has landed her first big endorsement as the face of French luxury brand Lancóme, saying she’s proud to push the idea that beauty shouldn’t be dictated, but rather be an expression of a woman’s freedom to be herself.

Lupita Nyong’o’s breakout year just keeps getting better as she is now the brands first black ambassador, an honour she seems very gracious about.


“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,”

Lancôme is Lupita’s first major endorsement deal since nabbing the Academy Award for best supporting actress back in March for her role in 12 Years a Slave. She joins a host of other famed Oscar-winning actresses as ambassadors for the brand, including Julia Roberts, Penelope Cruz, and Kate Winslet. According to USA Today, her ads will begin appearing this summer.


(Images and source – Time)


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