Kate Moss & Fashion Illustrator Hayden Williams Team Up for RIMMEL Campaign

unnamed (18)

Rimmel London has revealed a new partnership with Fashion Illustrator Hayden Williams. The artist, who was discovered by Rimmel via his impressive Instagram portfolio will be working with Rimmel and Rimmel Ambassador Kate Moss, on Kate’s very first eye Collection; Idol Eyes.

Taking Kate’s timeless style and the shade palette of her first eye collection as his inspiration, Hayden collaborated with the Rimmel face to create exclusive fashion sketches matching the different Idol Eyes makeup looks.

unnamed (19)

About Hayden Williams

Hayden Williams is a 22 year old fashion designer and illustrator from London who has been drawing since the age of 3. Inspired by women, fashion and his childhood, his illustrations all have his signature style with a cartoon feel.

Kate Moss says “I am so excited to be collaborating with Hayden on my first eye collection. I love his drawings and it was great fun to work with someone who could so perfectly bring our looks and ideas to life on paper”.


On his new partnership with Rimmel, Hayden comments:

As a British fashion illustrator and designer, I am very proud to be collaborating with Rimmel London and Kate Moss for the launch of her new Idol Eyes collection. It is a definite highlight in my growing career, to be asked to work so closely alongside such an established cosmetics brand and iconic supermodel. It is a huge achievement and i look forward to sharing all of the visual content that i have created for this project with my fans and also with the Rimmel customers.”

unnamed (20)


unnamed (21)

We are hug fans of Haydens work here, AND of course of Kates Rimmel products so this is one collaboration we are excited about!



Looking for Something?