Magnum Chocolate Dress & Henry Holland Dress Magnum and Henry Holland unveil the ultimate party dress, sculpted entirely from cracking Magnum chocolate, to celebrate its 25th birthday. For more information head to MyMagnum.co.uk/25years In 2013, Magnum has used the equivalent of about 16 Olympic sized swimming pools of MAGNUM chocolate for use across the Magnum Ice Cream Portfolio globally. Over 2 billion Magnum ice cream are produced each year at Unilever factories around the world every year Magnum total Chocolate and compound demand of about 48,000 tons is 1,5% of the global chocolate market.