We all know that when it comes to making kids happy, nobody does it like Disney. Well, each year at Christmas time, they launch their “share the magic” initiative to help spread some festive spirit among those less well off, and it was launched again this year in a star-studded bash at their flagship store on Grafton St the other night.
How it works is they want you to write your own letter to Santa, and post it in the special post box in their Grafton St store. For every letter that is posted a soft toy is donated to a child through Disney Store’s chosen national charities, up to a total of 25,000 across the UK and rest of Europe. This is the sixth year that Disney Store has run the campaign and this Christmas is set to see the 100,000th soft toy donated to charity!
Its a beautiful idea and one that everyone can get involved in. This year Disney is supporting the Children In Hospital charity and so we want you to spread the word and get scribbling. For those of you that can’t make the trip to Dublin, you can also send your letter to Santa right here, online.
Please get involved and help make a child’s Christmas this year.
(Images and source – Kate Bowe PR, Disney)