Hey guys! Hope you’re all having a good week? It has been a crazy but exciting one for me as I launched my second product for pre-sale and it sold out in 12 hours. MENTAL. I simply can’t believe it.
So for those of you who missed my video announcement on Monday evening, I thought I would write a blog post filling you all in on the details.
I have been talking about this product over the past few months – and trust me when I say I really wanted to tell you guys long before now – but I genuinely couldn’t say a word until now.
I’ve been burned before by talking too soon about a product (my lash line two years ago) that I thought was near completion only for it to completely fall through so ever since then, I’ve been wary of getting anyone’s hopes up about a product or project until I know it is 100% definite.
I had originally intended to release my new product before Christmas but being a total perfectionist, I really wanted this product to be absolutely perfect so a few changes were required which in turn delayed production slightly.
That’s why it didn’t come out prior to Christmas as we had all hoped for, but thankfully it’s here now and it’s PERFECT!
As I have said before in my workshops and seminars, people are often surprised to hear that beauty is my passion, more so than style. Those of you who have read my books will know I trained and worked in the beauty industry, so it’s always been a dream of mine to develop a line of beauty products.
Last April, I launched the SOSU nail polish range and the phenomenal response to the products gave me a real fire in my belly not to mention the confidence to launch ahead with something makeup-related.
I knew what my first makeup product was going to be so I got straight to work and now, nearly a year on, it’s finally ready to be unveiled (as you can imagine, my nerves are nearly gone!)
So what is it?
When people think of SoSueMe and makeup, I think the first thing that springs to mind is………CONTOURING!
I love contouring and the looks it can create. It’s a technique I employ daily whether it be with powder or concealer. No doubt most of you will remember this contouring video I recorded nearly 3 years ago after I first came across the Crownbrush UK brand.
As such, I’m delighted to announce that my new product is the Complete Contour Palette!
You’re probably wondering why I called it the Complete Contour Palette?
Well in my opinion, there’s nothing like it on the market.
I feel my palette is a little bit different from the rest because it not only contains cream concealers for your night time look, but also contouring powders for the day time looks, and a highlighting concealer for strobing. There’s a pressed banana type powder for highlighting which is one of Kim Kardashian’s favourite type of products, and also a beautiful matte bronzer that warms up the face beautifully.
As you can see, we’re ticking all the boxes from day looks to night looks to that highlighted strobing effect, and that’s precisely what makes this palette different to the rest on the market.
I have spent months and month’s trialling different qualities of concealers and powders and I can honestly put my hand on my heart and say that these are definitely some of the best. They are creamy and easy to blend and don’t look cakey or over-the-top on the skin.
The packaging was also something I spent quite some time working on. I wanted it to be simple, but eye-catching and containing some step-by-step application guidelines.
Over the past few months, quite a lot of you were asking me about my foundations. Well these foundations, (particularly Make Up For Ever), are still my favourites but what I couldn’t tell you at the time was that 80% of my face was actually my own concealers from my SOSU Complete Palette! I have been mainly using my own concealers for the past number of months and the coverage is amazing!
The palette sold out on pre-sale Monday night but for those of you who missed out, it will be in pharmacies and stores nationwide from mid-late February onwards. I will also have it back in stock on my online store from mid February and right now we are taking email addresses for those of you who wish to be notified when it is back in stock. See here.
The palette will retail at a price point of €29.95, which in my opinion is an amazing price point as you are getting a complete contour kit of high-quality cream concealers, powders, and highlighters all in the one kit.
There you have it guys, all the details about my new product! Massive THANK you to everyone for their kind words and an even bigger THANK you to those of you who purchased it already – it really makes me so happy that I have so much support. It makes everything worth while.
I really hope you love it as much as I do and I can’t wait to see all the different looks you create with it!
Lot’s of love,